A speech is written for the ear, not the eye. Sentences that look elegant on a page can trip a speaker who has to breathe halfway through them. A good speechwriter uses shorter lines, repeats key ideas on purpose, puts the important word at the end of the sentence and leaves room for pauses and for laughter.
Length matters too. Most speakers deliver somewhere around 120 to 150 words a minute, depending on style and nerves, so a ten-minute talk is roughly 1,200 to 1,500 words. We write to your time slot and mark where a story can be cut if the schedule runs short.
Structure matters as well. A speech usually needs one central idea, three or fewer supporting points and a story that proves each of them. Audiences forget lists but remember scenes, so we give each point a person, a place or a moment.
Above all, the script has to sound like you. We start by listening to how you talk, which words you favor and which jokes feel natural. Many speakers practice with the free resources of Toastmasters, and for inspiration on how great speeches are built, the American Rhetoric archive is a rewarding place to study.