Readers pick up a novel for a feeling and judge it on craft. The feeling can be dread, longing, laughter or relief. The craft is what makes them believe it.
Length comes first. Most adult novels land between 70,000 and 100,000 words, and our fiction pricing assumes up to 80,000. A book far outside the norm for its category makes agents, shops and readers nervous, so we plan length from the start.
Then comes structure. Readers want a protagonist who wants something, obstacles that escalate, a midpoint that changes the question and an ending that answers the question the opening asked. Voice follows: a first-person narrator should sound like one specific person, and a close third-person narrator should never know more than the viewpoint character would. Skip any of these and a reader quietly closes the book. Our writers plan against these expectations before the first draft starts, and the sample chapter is where you find out whether they have met them.
Genre adds its own rules on top. A mystery owes the reader a fair solution, a romance owes a satisfying ending and a thriller owes momentum. Tell us the shelf you are aiming for, and the plan follows its conventions while still surprising people.