Services · Press Release Writing Services
Our press release writing services turn your news into a tight, accurate release that a journalist can understand in seconds: a factual headline, a clear first paragraph, real quotes, the key details and a contact. You supply the facts, we find the news angle and write it in standard press format, ready for your approval and for sending.
Have an announcement coming up? Get a free consultation and we will tell you honestly whether it is newsworthy and how to frame it.
A press release, also called a news release or media release, is a short, factual document that announces something to journalists, editors and the public. It follows a fixed structure so a busy reporter can find the who, what, when, where and why at a glance.
You need one when something has actually changed: a launch, a hire, a partnership, a funding round, an event, an award or a book. You do not need one for every bit of company news. A release works best when the story would interest someone outside your organization. If it would not, we will say so, and we may suggest a blog post or newsletter instead.
The best releases share a few traits. They lead with the news, not the company history. They are written in the third person with no sales language. They give a reporter everything needed to write a story without calling back, and they make it easy to reach someone who can answer questions. That is the standard we hold every draft to.
We write releases for businesses, nonprofits, authors and publishers. These are the announcements that come up most often.
We explain what is new, who it helps and why it matters now, in plain language with specifics instead of hype. A clean fact box covers pricing, availability and where to learn more. If the launch includes images or a demo, we note what to attach so reporters can see the product, not just read about it.
Business news needs precision. We confirm names, titles, figures and wording with you, and we include a quote that sounds like a person, not a legal notice. Sensitive announcements, such as leadership changes, get extra care with wording and timing, and we will check the sequence of who hears the news first.
Dates, venues, speakers and reasons to attend, organized so an editor can drop them into a calendar listing. For awards, we state the facts and credit the source. We keep language modest, because overstated claims make editors skeptical.
Launching a book? We write the release around the author's story and the book's hook, with details a reviewer or local outlet can use, such as the genre, page count, format and where to buy. It fits naturally with our book publishing services and book marketing services.
We follow journalistic conventions and the AP Stylebook unless you prefer another style, and we keep the prose in plain language so the news is easy to repeat.
A well-written release gives you the best chance of a response, but no one can promise coverage. Editors decide what to run, and they get far more releases than they can use. We do not guarantee media pickup, placements or traffic.
Writing and distribution are separate jobs. Our fee covers the writing. If you want your release sent through a newswire or to a targeted list, that costs extra and is quoted separately. We can also write a short pitch email and a one-page fact sheet if you plan to contact reporters yourself. If you do reach out, send one personalized note to each reporter, explain why the story suits their beat and keep follow-ups polite and few.
Be careful with any service that promises guaranteed placement. Genuine coverage is earned by an editor, and paid placements should be clearly labeled as such. We will not misrepresent a paid mention as news coverage, and we will tell you if a plan is likely to disappoint you.
We quote each release after a free consultation. You receive a fixed written quote with milestones and no hidden fees, and there is no published rate for press release writing. See our pricing page for how quoting works.
The price depends on the complexity of the news, the amount of research or interviewing, the number of quotes, revision rounds and the schedule. A single announcement costs far less than a package that includes a release, a fact sheet, a pitch email and several revision rounds. Your timeline is confirmed in the written quote and depends on how fast you send facts and feedback. Rush schedules are available for an additional fee quoted up front.
Many clients ask us to prepare the release a few days ahead of the announcement, so approvals are finished before the news breaks. We build that into the schedule and keep the review window short, with a single point of contact who can chase sign-offs on your behalf. Tell us the date you are aiming for, and we will work back from it.
You approve every word before it goes out. We never invent quotes or claims, and anything we cannot verify is flagged for you. The Public Relations Society of America promotes honest, ethical communication, and we write to that spirit. You own the finished release entirely, and rights transfer on delivery, confirmed in writing at the start. We can sign an NDA first if the news is confidential. Embargoed information stays embargoed until the date you set, and we do not share your drafts with anyone else.
A clear headline, a dateline, a lead paragraph covering who, what, when, where and why, supporting detail, one or two quotes, a short boilerplate about the organization and a media contact. We also add links to images or a landing page when they help.
Most releases run 300 to 500 words, or about one page. Longer is rarely better, because editors scan quickly. We keep it to the length the news needs and put the most important facts first.
No. Editors decide what to cover, and no writer can control that. A clear, newsworthy and accurate release improves your chances, and we will advise on targeting, but we do not guarantee coverage.
No. Our fee covers writing and revisions. Newswire distribution or list-based outreach costs extra and is quoted separately, so you can choose whether to pay for it.
We quote each release after a free consultation, as a fixed written quote with milestones and no hidden fees. Complexity, research, quotes, revisions and timeline decide the price.
Yes, as drafts for the speaker to approve. We write them in the person's voice from your notes or an interview, and nothing is released until that person signs off.
If you need press release writing services for a launch, event or milestone, get a free consultation and share your facts. We will reply within one business day with questions and a written quote. We also write the pieces around a release, including articles, bios and corporate writing.
Free consultation
Every enquiry is read by a publishing consultant, not a sales script. You'll get an honest view of your project, a recommended route and a fixed written quote.
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