Services · Infographic Design Services
Infographic design services turn data, processes and long explanations into a single visual that a reader can understand in under a minute. Our writers organize the information, our designers give it shape, and you receive a finished graphic for your website, report, presentation or print.
Most weak infographics fail on the writing, not the drawing: too many ideas, no clear order, numbers without context. Because we are a writing company, we fix that before design starts. Get a free consultation and bring us the topic.
An infographic is an argument in pictures. It starts with a single question the reader should be able to answer afterward, such as "how does this process work?" or "where did the numbers change?"
From there we decide what stays, what goes and what form fits the content. A timeline suits events. A flow diagram suits steps. A comparison grid suits options. A bar or line chart suits a trend. Choosing the wrong form is the commonest design mistake, and it is a decision made before anyone opens a drawing tool.
We also write the text on the graphic: titles, labels, captions and a short source line. Every word has to earn its space. If the graphic can be understood with half the text, we cut the other half.
Infographics also do different jobs. Some are made to be shared and need a striking headline and a simple takeaway. Others are made to be used, such as a reference sheet pinned beside a desk, and need accuracy and completeness above flash. We ask which one yours is, because the answer changes the design.
If your content is mainly words, a whitepaper or an article may be a better home, with the infographic as a companion. Many clients pair the two, using the infographic to draw readers in and the longer piece to give the detail. Tell us what you already have and we will suggest how the pieces can work together.
Figures turned into charts and callouts. You supply the data and its source, we check it with you and design for clarity rather than decoration. We label axes honestly, start scales where they should start and avoid effects that distort what the numbers say. A good chart should survive being questioned.
Numbered steps, flowcharts and decision trees that guide a reader through a task without a wall of text. Each step gets a short verb-led label, an icon where it helps and enough spacing that the path is easy to follow with a quick glance.
A company history, a project plan or the stages of a book, laid out so the sequence is obvious. We handle long histories by grouping periods, so readers see the shape first and the dates second.
Side-by-side visuals for products, plans or approaches, with a short verdict where it helps. We keep comparisons fair, using the same criteria for every option, and note anything that is a matter of opinion rather than fact.
The key findings of a long report compressed onto one page, with links back to the full document. This is often the most useful format for sharing results with people who will never read the full report.
A project manager is your single contact and answers within one business day, and sets milestone dates at kickoff so you know when each draft will arrive.
Pricing is quoted per project after a free consultation, as a fixed written quote with milestones and no hidden fees. Our pricing page explains how quotes work. The timeline is confirmed in the quote and depends on how complex the information is, how much research is required and how fast you send feedback. We do not quote a number of days until we have seen the source material. Rush schedules are available for an additional fee, quoted up front.
What changes the quote:
We start with the information, not the template. A writer and designer work together from the first outline, so the text fits the layout and the layout fits the text. When your content also needs a logo or a pitch deck, the same team can keep the style consistent. You also deal with a single project manager rather than juggling a researcher, a writer and a designer. That matters when a figure changes late and three people need to know. We say what we can and cannot do up front, so there are no surprises later.
You supply the data and are responsible for its accuracy; we ask you to confirm every figure and give us the source, and we add a source line on the graphic. If a number looks questionable we say so. For tips on charting well, the Datawrapper Academy is a useful reference.
An infographic is an image, so screen readers cannot read it. We recommend adding alt text and a text description, as explained in the W3C guide to complex images, and the federal Section508.gov site covers accessibility for government work. You own the final artwork, and we deliver editable files plus web and print files in common formats such as PDF, PNG, JPG and SVG, confirmed in your quote. We do not guarantee shares, traffic or links, because those depend on distribution. Explore other services too.
As short as the message allows, and in print it should fit the space where it will appear. One idea per graphic usually works best, and long ones should be broken into clear sections.
Ideally yes, with sources. We can also help research publicly available information, and we will agree that in the quote.
Our standard deliverable is a static graphic. If you want something interactive, ask us and we will tell you honestly what we can offer.
Yes. You receive editable files so you or another designer can change figures. Keep a note of your sources and dates so updates are simple.
Send it as it is. We will tell you what is missing and what needs checking before it goes on a graphic. We will not fill gaps with invented numbers.
We quote per project after a free consultation, with milestones and no hidden fees. Data volume, length and research needs drive the figure.
Bring us a topic, a report or a pile of numbers. Get a free consultation and we will return a fixed written quote for your infographic design.
Free consultation
Every enquiry is read by a publishing consultant, not a sales script. You'll get an honest view of your project, a recommended route and a fixed written quote.
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