Readers of fiction want to be transported and to trust the person doing the transporting. They tolerate unusual structure and difficult people. They do not tolerate confusion about who is speaking, boredom in the middle or an ending that cheats.
Genre expectations sit on top of that. Cozy readers expect a certain warmth, upmarket readers expect ideas, and book clubs expect something to debate. We ask which readers you are writing for before we plan the first chapter.
That means characters with a want and a flaw, scenes that change something, dialogue that sounds spoken, and a promise made in the first chapter that the last chapter keeps. We read the draft as a reader would before it goes to you, looking for the places where attention drifts, and we fix those first. A beautiful chapter that slows the story is still a problem, and we will cut it, or move it, with your approval.
Finally, readers expect fiction to feel finished. Loose threads are fine when they are chosen, and maddening when they are forgotten. Our continuity pass tracks both.